Sunrise LLC

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Sunrise, now officially known as Sunrise UPC, is a leading telecommunications company in Switzerland and the largest non-government-controlled provider in the country. It offers a wide range of services to both residential and business customers, including mobile, internet, TV, and landline telephony. The company’s business model is built on bein... Sunrise, now officially known as Sunrise UPC, is a leading telecommunications company in Switzerland and the largest non-government-controlled provider in the country. It offers a wide range of services to both residential and business customers, including mobile, internet, TV, and landline telephony. The company’s business model is built on being the "leading challenger" to the market leader, Swisscom. It competes primarily on quality and innovation, with a strategic focus on expanding its high-speed fixed and mobile networks. A key part of its strategy is the successful merger with UPC Switzerland, which brought together UPC's extensive gigabit broadband network with Sunrise's advanced 5G mobile network. This merger, completed in 2020, created a more robust competitor with a comprehensive portfolio of integrated services. Sunrise also employs a multi-brand approach to target different customer segments. Alongside its main Sunrise brand, it operates sub-brands such as yallo and swype, which cater to different price points and consumer needs. This strategy helps the company capture a larger market share and minimize customer migration to cheaper competitors. The company's services include Sunrise TV, which offers over 280 channels and a 7-day replay function. For internet, it provides speeds up to 10 Gbit/s and promotes bundled subscriptions that combine mobile, internet, and TV for a single price. Sunrise generates its revenue through a mix of subscription fees, hardware sales, and IT solutions for businesses. It has been recognized for its network quality and has continued to invest heavily in its infrastructure, with a focus on 5G and fiber-optic expansion. Its ultimate goal is to become the leading national entertainment and connectivity champion in Switzerland. The company's diverse offerings, aggressive market strategy, and focus on service excellence position it as a major player in the competitive Swiss telecommunications landscape.

Sunrise LLC

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