Bouygues Telecom

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Bouygues Telecom is one of the four major telecommunications operators in France, a subsidiary of the global industrial group Bouygues S.A.. Established in 1994, it was the first French telecom provider to launch a digital mobile network and has since grown to become a full-service provider offering a wide array of mobile, fixed-line, and televisio... Bouygues Telecom is one of the four major telecommunications operators in France, a subsidiary of the global industrial group Bouygues S.A.. Established in 1994, it was the first French telecom provider to launch a digital mobile network and has since grown to become a full-service provider offering a wide array of mobile, fixed-line, and television services for both residential and business customers. The company's business model is centered on a competitive market position, often vying for market share with its primary competitors, Orange, SFR, and Free. It generates revenue through a combination of monthly subscription fees for its mobile and internet plans, as well as sales of devices and business-to-business services. A key part of its strategy has been to invest heavily in its network infrastructure, aiming to provide high-quality mobile and fixed-line connectivity. This includes the widespread deployment of its 4G and 5G mobile networks, as well as a significant expansion of its fiber optic network, known as FTTH (Fibre to the Home), to connect millions of homes and businesses across France. The company has been particularly aggressive in its pricing and promotional offers to attract and retain customers, often bundling mobile and internet services into attractive packages, which has helped it grow its subscriber base and challenge the market dominance of the historical incumbent, Orange. Beyond its core telecom services, Bouygues Telecom has also diversified into entertainment, offering a range of TV channels and content through its Bbox packages. The company's history is intertwined with the broader Bouygues Group, which is a global leader in construction, media, and other industries, providing Bouygues Telecom with a strong financial backing and a long-term strategic vision. It has been a key player in the French telecom landscape, responsible for pushing competition and innovation, and its continued investment in next-generation technology ensures it remains a central force in the country's digital future.

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